Finance for founders who'd rather be building.
Books and cash handled quietly, and a numbers partner for the calls that decide your next round. Run by an operator, not an accounting firm.
One finance partner, from close to cap table.
Operational finance
The books close on time and cash gets watched weekly. You stop thinking about it.
- Monthly close
- AI-assisted categorization
- Cash and AR/AP
Strategic decision support
A numbers partner for the calls that move the business — pricing, hiring, spend.
- Driver-based forecasts
- Runway and scenario models
- Board and investor reporting
Fundraising support
From model to data room to term sheet, without the scramble.
- Model and narrative
- Diligence-ready data room
- Cap table and dilution
A rhythm you can run the company on.
Predictable and low-friction. You keep the founder's seat — the finance function stays honest.
Executive & board
Executive and board-level engagements. These are operating roles: sustained, accountable, and internal to the business rather than delivered as advice from outside.
- Fractional or interim executive leadership
- Commercial strategy and market positioning
- Board and shareholder reporting
2021–
2020–2021
2015–2020
2009–2015Who you'll work with.
MaxPro is Matt Johan.
I co-founded Stepwise, a vertical SaaS company, and have run it as Executive Director since inception — pricing, enterprise sales, hiring, fundraising, and building the finance function from nothing.
Before that, twenty years in corporate finance and capital markets across New York and Singapore. Partner at RS Platou Markets. Head of Arctic Securities' New York office, then head of its corporate finance business. More than $4 billion of public and private equity and debt, led and placed.
Most fractional CFOs have done one side of this. I've raised institutional capital, and I've been the founder on the other side of the table trying to raise it. That tends to shorten the conversation.
I work with startups and growth companies — most often vertical SaaS and agentic AI.
MaxPro is the trade name of Maxwell Professionals LLC.
Clients include Domain — agentic AI for team collaboration.
Two ways to work.
Hours billed as used, scaled to what the month actually requires. Or a fixed retainer against defined scope, if you would rather the number be predictable.
Bring finance in-house — without the hire.
A 30-minute working session. I'll look at your numbers and tell you the two things to fix first.
Book a working session